ENTERTAINMENT THAT SELLS.
Live selling isn't just commerce, it's your brand's most powerful entertainment channel. We build the show, train the hosts, and run every stream so your audience shows up, stays longer, and buys more.
The era of static shopping is over. Live selling creates an interactive experience that drives up to 10x higher conversion than traditional e-commerce.
Real people talking to real people. Build a community around your brand through authentic interaction.
Answer objections instantly. See what customers care about in the live chat and adjust on the fly.
Live product demonstrations prove quality and fit far better than any static photoshoot ever could.
Flash sales and limited-time offers during live streams trigger FOMO and massive conversion lifts.
WHY BRANDS ARE GOING LIVE NOW
CONVERSION RATE POSSIBLE WITH LIVE COMMERCE
SOURCE: MCKINSEY
THE SIZE OF THE US LIVE COMMERCE MARKET IN 2026
SOURCE: INDUSTRY ESTIMATES
OF US CONSUMERS HAVE WATCHED A LIVE SHOPPING EVENT
SOURCE: ADOBE 2025
ROI GENERATED FROM A SINGLE BRANDED LIVE EVENT
SOURCE: BLOOMINGDALE'S
BROADCASTING ON
THE LIVE COMMERCE FLYWHEEL
Every stream triggers a chain reaction. Sales, followers, content, affiliates, engagement, and reach, all compounding with every show you run.
MORE REACH
Go live consistently and TikTok's algorithm rewards you with more organic reach.
MORE ENGAGEMENT
Stronger community through real-time interaction.
MORE FOLLOWERS
Every stream puts your brand in front of thousands of new buyers.
MORE AFFILIATES
Attract creators and partners through live collaborations.
MORE CONTENT
Every stream becomes multiple clips for TikTok, Reels, and Shorts.
MORE SALES
Drive immediate revenue from live streams.
EVERYTHING YOU NEED TO WIN LIVE COMMERCE
From strategy and hosts to production and reporting, ON AIR becomes your outsourced live commerce team.
We plan every detail of your live show to maximize engagement, drive urgency, and boost conversions.
LEARN MORE arrow_forwardWe manage the full production: tech setup, stream management, and real-time moderation handled by our team.
LEARN MORE arrow_forwardWe source, train, schedule, and coach experienced hosts who authentically represent your brand.
LEARN MORE arrow_forwardWe connect your brand with trusted creators and affiliates to expand reach and drive incremental sales.
LEARN MORE arrow_forwardWe turn every live show into dozens of high-performing clips, ads, and social content.
LEARN MORE arrow_forwardDetailed post-show insights on revenue, engagement, retention, and ROI with actionable recommendations.
LEARN MORE arrow_forwardONE TEAM. EVERY PART COVERED.
Ship your products to our team. We handle everything from there.
Our writers script the show, plan the hooks, and prepare the host.
Fully managed stream: production, hosting, moderation, and real-time conversion.
Detailed analytics, ROI tracking, and strategy for the next show.
BEYOND VANITY METRICS
Every month you receive a complete performance report across all four dimensions of your brand, so you always know what's working, what's growing, and what's next.
SALES PERFORMANCE
GMV Generated
Stream + 72hr post-show revenue
Average Order Value
Average spend per customer per stream
Revenue Per Minute
Watch time to sales efficiency
Top SKU Performance
Best and worst performing products per show
BRAND GROWTH
Peak Concurrent Viewers
Highest live audience during the stream
Average Watch Time
Benchmark: 4–7 minutes per stream
New Followers Gained
Net new audience added per live
Repeat Viewer Rate
Returning viewers from previous streams
CONTENT OUTPUT
Clips Produced
Short-form assets created from the stream
Total Clip Views
Organic reach from repurposed content
Top Performing Clip
Best clip by views, saves, and shares
Estimated Organic Reach
Total impressions beyond the live stream
CREATOR & COMMUNITY
New Affiliates Recruited
Creators who joined during or after the stream
Affiliate GMV
Revenue generated by affiliates
Chat Engagement Rate
Comments per minute during the live
Comment Sentiment
Audience reaction summary per product
Metrics tracked and reported vary by platform. Full GMV attribution, affiliate tracking, and conversion data are available on TikTok Shop and Amazon Live. Instagram Live reporting is supplemented with promo code and UTM tracking via Shopify. Monthly performance reports delivered with full analytics, insights, and strategy for the month ahead.
ONE STRATEGY.
MULTIPLE GROWTH LEVERS.
We don't just go live. Every month you get a complete performance report with full analytics, actionable insights, and a clear strategy for what comes next.
WHO WE ARE
ON AIR is a live commerce agency built for brands ready to grow. We combine show strategy, trained hosts, and full production into one seamless operation, so you can focus on your product while we run the show.
We started ON AIR because the brands winning right now aren't running more ads, they're building an audience. Live selling is where entertainment meets commerce, and we built the operation to run it for you.
DONE-FOR-YOU
PLATFORMS COVERED
SELLING EVERY WEEK
STRESS FOR YOUR TEAM
Based in Miami. Broadcasting everywhere.
We don't just go live. Every month you get a complete performance report with full analytics, actionable insights, and a clear strategy for what comes next.